When does collaborating with green influencers backfire? : an experimental analysis of how authenticity components shape consumer reactions to sponsored content
Gaia Giambastiani, Stefano Romito, Clodia Vurro
| Year of publication: |
2025
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|---|---|
| Authors: | Giambastiani, Gaia ; Romito, Stefano ; Vurro, Clodia |
| Published in: |
Business strategy and the environment. - New York, NY [u.a.] : Wiley, ISSN 1099-0836, ZDB-ID 2025936-0. - Vol. 34.2025, 3, p. 3385-3399
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| Subject: | authenticity | green influencers | sponsored communication | sustainable consumption | Konsumentenverhalten | Consumer behaviour | Glaubwürdigkeit | Credibility | Experiment | Umweltbewusstsein | Environmental consciousness | Nachhaltige Entwicklung | Sustainable development | Öko-Produkt | Sustainable product | Kommunikation | Communication | Nachhaltiger Konsum | Sustainable consumption |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/bse.4143 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015358135