When does online review matter to consumers? : the effect of product quality information cues
Rae Yule Kim
| Year of publication: |
2021
|
|---|---|
| Authors: | Kim, Rae Yule |
| Subject: | Online review | Electronic Word of Mouth | Digital communication | Decision-making | Decision support systems | Economics | Choice model | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Produktqualität | Product quality | Online-Handel | Online retailing | Management-Informationssystem | Management information system | Social Web | Social web | Online-Marketing | Internet marketing | Produktinformation | Product information | Bewertung | Evaluation | Electronic Commerce | E-commerce | Internet |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10660-020-09398-0 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012698542