When does partitioned pricing lead to more favorable consumer preferences? : meta-analytic evidence
Ajay T. Abraham and Rebecca W. Hamilton
| Year of publication: |
October 2018
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|---|---|
| Authors: | Abraham, Ajay T. ; Hamilton, Rebecca W. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 55.2018, 5, p. 686-703
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| Subject: | consumer preferences | meta-analysis | partitioned pricing | price presentation | surcharge | Konsumentenverhalten | Consumer behaviour | Meta-Analyse | Meta-analysis | Preismanagement | Pricing strategy | Zahlungsbereitschaftsanalyse | Willingness to pay | Präferenztheorie | Theory of preferences | Konsumentenpräferenzen | Consumer preferences |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0022243718800724 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011957976