When Does the Service Process Matter? A Test of Two Competing Theories
| Year of publication: |
2004
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|---|---|
| Authors: | Hui, Michael K. ; Zhao, Xiande ; Fan, Xiucheng ; Au, Kevin |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 31.2004, 2, p. 465-475
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