When does the underdog win?
Year of publication: |
2022
|
---|---|
Authors: | Wernerfelt, Birger |
Published in: |
Strategy Science. - Catonsville, Md. : INFORMS, ISSN 2333-2077, ZDB-ID 2807866-4. - Vol. 7.2022, 1, p. 1-9
|
Subject: | entry strategies | industry dynamics | resource-based approaches | competitive advantage | Wettbewerbsvorteil | Competitive advantage | Ressourcenorientierter Ansatz | Resource-based view | Markteintritt | Market entry | Wettbewerbsstrategie | Competitive strategy | Internationaler Markteintritt | International market entry |
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