When environmental messages should be assertive : examining the moderating role of effort investment
Tae Hyun Baek, Sukki Yoon and Seeun Kim
| Year of publication: |
2015
|
|---|---|
| Authors: | Baek, Tae Hyun ; Yoon, Sukki ; Kim, Seeun |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 34.2015, 1, p. 135-157
|
| Subject: | environmental advertising persuasion | message assertiveness | effort investment | perceived issue importance | Werbung | Advertising | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011298743