When fashion meets crowdfunding : exploring sustainable and innovative features of online campaigns
Carolina Dalla Chiesa, Alina Pavlova, Mariangela Lavanga and Nadiya Pysana
| Year of publication: |
2024
|
|---|---|
| Authors: | Dalla Chiesa, Carolina ; Pavlova, Alina ; Lavanga, Mariangela ; Pysana, Nadiya |
| Published in: |
Journal of fashion marketing and management. - Bradford : Emerald, ISSN 1758-7433, ZDB-ID 2109286-2. - Vol. 28.2024, 4, p. 688-708
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| Subject: | Crowdfunding | Fashion | Innovation | Kickstarter | Success factors | Mode | Erfolgsfaktor | Success factor | Social Web | Social web | Bekleidungsindustrie | Clothing industry | Innovationsmanagement | Innovation management | Textilhandel | Textile distribution | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Produktentwicklung | New product development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JFMM-03-2021-0068 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015323593