When franchisee service affects demand : an application to the car radiator market and resale price maintenance
Year of publication: |
2021
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Authors: | Kim, Tongil TI |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 40.2021, 1, p. 101-121
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Subject: | services marketing | franchising | business-to-business (B2B) | vertical channel | empirical industrial organization | structural model | Franchising | Lieferantenmanagement | Supplier relationship management | Preisbindung | Resale price maintenance | B-to-B-Marketing | Business-to-business marketing | Vertriebsweg | Distribution channel | Industrieökonomik | Industrial organization | Preismanagement | Pricing strategy | Kfz-Industrie | Automotive industry | Vertikale Integration | Vertical integration | Dienstleistungsmarketing | Services marketing |
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