When a gift exchange isn't an exchange : why gift givers underestimate how uncomfortable recipients feel receiving a gift without reciprocating
Julian Givi
| Year of publication: |
2021
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| Authors: | Givi, Julian |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 129.2021, p. 393-405
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| Subject: | Consumer behavior | Emotions | Gift giving | Prosocial behavior | Reciprocation | Self-other decision-making | Konsumentenverhalten | Consumer behaviour | Austauschtheorie | Social exchange theory | Geschenk | Gifts | Altruismus | Altruism | Experiment | Emotion | Soziales Verhalten | Social behaviour | Verhaltensökonomik | Behavioral economics | Soziale Beziehungen | Social relations | Fundraising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.03.013 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012509627