When going green goes wrong : the effects of greenwashing on brand avoidance and negative word-of-mouth
Muhammed Sajid, K. A. Zakkariya, Norazah Mohd Suki, Jamid Ul Islam
| Year of publication: |
2024
|
|---|---|
| Authors: | Sajid, Muhammed ; Zakkariya K.A ; Mohd Suki, Norazah ; Ul Islam, Jamid |
| Subject: | Brand avoidance | Brand hate | Brand hypocrite | Greenwashing | NWOM | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image | Virales Marketing | Viral marketing |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.103773 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015095063