When i'm first, i can use more : the divergent effects of joint appeals on likelihood of purchasing sustainable products
Rokhima Rostiani, Bernardinus Maria Purwanto, Felix Septianto, and Tung Moi Chiew
| Year of publication: |
2023
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|---|---|
| Authors: | Rostiani, Rokhima ; Purwanto, Bernardinus ; Septianto, Felix ; Chiew, Tung Moi |
| Published in: |
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC). - [London] : Sage Publishing, ISSN 1839-3349, ZDB-ID 2211477-4. - Vol. 31.2023, 3, p. 228-238
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| Subject: | joint appeal | pioneer | follower | emotional value | skepticism | purchase likelihood | Konsumentenverhalten | Consumer behaviour | Emotion | Öko-Produkt | Sustainable product |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/14413582221089289 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014321872