When indulgence gets the best of you : unexpected consequences of prepayment
Year of publication: |
November 2018
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Authors: | Besharat, Ali ; Nardini, Gia |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 92.2018, p. 321-328
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Subject: | Escalation of commitment | Prepayment | Increased spending | Food consumption | Consumption experience |
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