When intangible cultural heritage meets modernization : can Chinese opera with modernized elements attract young festival-goers?
Year of publication: |
2025
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Authors: | Li, Shanshi ; Li, ShiNa ; Fong, Lawrence Hoc Nang ; Li, Yiqi |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 2001580-X. - Vol. 107.2025, Art.-No. 105036, p. 1-16
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Subject: | Chinese opera festival | Cognitive appraisal theory | Electrodermal activity | Eye tracking | Intangible cultural heritage | Modernization | Kulturgüter | Cultural heritage | China | Immaterielle Güter | Intangible goods | Immaterielle Werte | Intangible assets | Kulturmanagement | Cultural management | Kognition | Cognition | Nationalkultur | National culture |
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