When Kerry met Sally : politics and perceptions in the demand for movies
Year of publication: |
2014
|
---|---|
Authors: | Roos, Jason M. T. ; Shachar, Ron |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 60.2014, 7, p. 1617-1631
|
Subject: | marketing | leisure industries | new products | forecasting | Wahrnehmung | Perception | Freizeitwirtschaft | Leisure industries | Film |
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