When and how to leverage e-commerce cart targeting : the relative and moderated effects of scarcity and price incentives with a two-stage field experiment and causal forest optimization
Xueming Luo, Xianghua Lu, Jing Li
| Year of publication: |
2019
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|---|---|
| Authors: | Luo, Xueming ; Lu, Xianghua ; Li, Jing |
| Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 30.2019, 4, p. 1203-1227
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| Subject: | e-commerce | digital | scarcity | incentives | machine learning | causal random forest | Electronic Commerce | E-commerce | Künstliche Intelligenz | Artificial intelligence | Feldforschung | Field research | Experiment | Forstwirtschaft | Forestry | Anreiz | Incentives | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/isre.2019.0859 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012153327