When marketing and manufacturing departments integrate : the influences of market newness and competitive intensity
Taiwen Feng, Yufei Huang, Emmanouil Avgerinos
| Year of publication: |
November 2018
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| Authors: | Feng, Taiwen ; Huang, Yufei ; Avgerinos, Emmanouil |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 75.2018, p. 218-231
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| Subject: | Market newness | Marketing-manufacturing integration | Competitive intensity | New product development | Produktentwicklung | Marketing | Marketingmanagement | Marketing management | Wettbewerb | Competition | Wettbewerbsstrategie | Competitive strategy | Industrie | Manufacturing industries | Industrieforschung | Industrial research | Internationaler Wettbewerb | International competition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2018.06.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011963509