When more is less and less is more : the psychology of managing product assortments
Year of publication: |
2011
|
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Authors: | Chernev, Alexander |
Published in: |
GfK marketing intelligence review : Marketingforschung für die Praxis. - Nürnberg : GfK, ISSN 1865-5866, ZDB-ID 2498727-X. - Vol. 3.2011, 1, p. 8-15
|
Subject: | Sortiment | Retail assortment | Category Management | Category management | Konsumentenverhalten | Consumer behaviour |
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