When navigation trumps visual dynamism : hospital website usability and credibility
Melissa A. Johnson; Kelly Norris Martin
| Year of publication: |
2014
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|---|---|
| Authors: | Johnson, Melissa A. ; Martin, Kelly Norris |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 20.2014, 5, p. 666-687
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| Subject: | website | credibility | usability | navigation | health | internet | visual | Website | Benutzerfreundlichkeit | Usability | Visualisierung | Visualization | Glaubwürdigkeit | Credibility | Internet | Krankenhaus | Hospital | Konsumentenverhalten | Consumer behaviour | Benutzerschnittstelle | User interface | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010467255