When parasocial relationships turn sour : social media influencers, eroded and exploitative intimacies, and anti-fan communities
Year of publication: |
2023
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Authors: | Mardon, Rebecca ; Cocker, Hayley ; Daunt, Kate L. |
Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 39.2023, 11/12, p. 1132-1162
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Subject: | anti-fan communities | anti-fandom | influencer marketing | intimacy | parasocial relationships | Social media influencers | Social Web | Social web | Soziale Beziehungen | Social relations | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing |
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