When parasocial relationships turn sour : social media influencers, eroded and exploitative intimacies, and anti-fan communities
Rebecca Mardon, Hayley Cocker and Kate Daunt
| Year of publication: |
2023
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| Authors: | Mardon, Rebecca ; Cocker, Hayley ; Daunt, Kate L. |
| Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 39.2023, 11/12, p. 1132-1162
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| Subject: | anti-fan communities | anti-fandom | influencer marketing | intimacy | parasocial relationships | Social media influencers | Social Web | Social web | Influencer | Beziehungsmarketing | Relationship marketing | Soziale Beziehungen | Social relations | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2022.2149609 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014427129