When personalities collide : examining the impact of consumer and brand personalities' interplay on brand hate development
Abhishek Yadav
| Year of publication: |
2024
|
|---|---|
| Authors: | Yadav, Abhishek |
| Subject: | Anti-brand actions | Brand hate | Brand personality | Consumer personality | Non-purchase intention | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Persönlichkeitspsychologie | Personality psychology | Markenartikel | Brand |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-01-2023-4307 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015165143