When products speak differently : designing new languages for established products
Federico Artusi, Paola Bellis, Roberto Verganti
| Year of publication: |
2025
|
|---|---|
| Authors: | Artusi, Federico ; Bellis, Paola ; Verganti, Roberto |
| Published in: |
Creativity and innovation management. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1467-8691, ZDB-ID 2027722-2. - Vol. 34.2025, 2, p. 297-311
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| Subject: | design principles | innovation | meaning | product design | product language | Produktgestaltung | Product design | Innovation | Produktentwicklung | New product development | Sprache | Language | Innovationsmanagement | Innovation management | Produktivität | Productivity |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/caim.12637 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015459267