When prospect theory meets consumer choice models : assortment and pricing management with reference prices
Ruxian Wang
| Year of publication: |
2018
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|---|---|
| Authors: | Wang, Ruxian |
| Published in: |
Manufacturing & service operations management : M & SOM. - Catonsville, MD : INFORMS, ISSN 1523-4614, ZDB-ID 2021015-2. - Vol. 20.2018, 3, p. 583-600
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| Subject: | prospect theory | reference price | assortment planning | pricing | multinomial logit model | Prospect Theory | Prospect theory | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Logit-Modell | Logit model | Sortiment | Retail assortment | Präferenztheorie | Theory of preferences |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/msom.2017.0688 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011914456