When retailing and Las Vegas meet : probabilistic free price promotions
Year of publication: |
January 2017
|
---|---|
Authors: | Mažar, Nina ; Shampanier, Kristina ; Ariely, Dan |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 63.2017, 1, p. 250-266
|
Subject: | perception | gamble | uncertainty | prospect theory | probability weighting | value | Weber-Fechner | Prospect Theory | Prospect theory | Glücksspiel | Gambling | Wahrscheinlichkeitsrechnung | Probability theory | Entscheidung unter Unsicherheit | Decision under uncertainty | Preismanagement | Pricing strategy | Einzelhandel | Retail trade | Risiko | Risk |
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