When risk communication messages should be assertive : differentiating the moderating effects of perceived issue importance and perceived susceptibility
Year of publication: |
[2017]
|
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Authors: | Wieluch, Marina Isabel |
Published in: |
Challenges in an age of dis-engagement. - Wiesbaden, Germany : Springer Gabler, ISBN 3-658-18730-1. - 2017, p. 283-293
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Subject: | Message effect | Social Marketing | Social marketing | Risikokommunikation | Risk communication |
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