When social media met commerce : a model of perceived customer value in group-buying
Yong-Ki Lee, Sally Y. Kim, Namho Chung, Kwanghoon Ahn and Jong-Won Lee
| Year of publication: |
2016
|
|---|---|
| Authors: | Lee, Yong-Ki ; Kim, Young ; Chung, Namho ; Ahn, Kwanghoon ; Lee, Jong-Won |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 30.2016, 4, p. 398-410
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| Subject: | Social commerce | Group buying | Low price | Perceived customer value | Social media review | Social Web | Social web | Kundenwert | Customer value | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSM-04-2014-0129 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011615461