When the customer has left the store : an examination of the potential for satisfaction rub-off effects and purchase versus no purchase implications
Magnus Soderlund; Hanna Berg; Joel Ringbo
| Year of publication: |
2014
|
|---|---|
| Authors: | Söderlund, Magnus ; Berg, Hanna ; Ringbo, Joel |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 21.2014, 4, p. 529-536
|
| Subject: | Customer satisfaction | Intentions | Loyalty | Rub-off | Conversion rate | Browsing | Kundenzufriedenheit | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010388539