When the face of the ad is bigger than the brand: How Zlatan Ibrahimovi´c redefined advertising with athletes
| Year of publication: |
2025
|
|---|---|
| Authors: | Papp-Váry, Árpád Ferenc |
| Published in: |
Administrative Sciences. - ISSN 2076-3387. - Vol. 15.2025, 4, p. 1-31
|
| Publisher: |
Basel : MDPI |
| Subject: | advertising with athletes | athlete branding | athlete endorsements | athlete persona | brand authenticity | commercial campaigns | personal branding | sports celebrities | sports marketing | Zlatan Ibrahimovi´c |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Article |
| Language: | English |
| Other identifiers: | 10.3390/admsci15040136 [DOI] 1925662837 [GVK] hdl:10419/321280 [Handle] |
| Source: |
Persistent link: https://www.econbiz.de/10015424388