When the honeymoon is over : a theory of relationship liabilities and evolutionary processes
Year of publication: |
2022
|
---|---|
Authors: | Chmielewski-Raimondo, Danielle A. ; Shamsollahi, Ali ; Bell, Simon J. ; Heide, Jan B. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 86.2022, 6, p. 32-49
|
Subject: | decay | evolution | interfirm relationships | learning | liability of adolescence | liability of newness | relationship management | Haftung | Liability | Beziehungsmarketing | Relationship marketing | Theorie | Theory | Lieferantenmanagement | Supplier relationship management | Unternehmensnetzwerk | Business network |
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