When the minority is the majority : Russian and Latvian consumer perspectives of retail service
Year of publication: |
2007
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Authors: | McKenzie, Brent |
Published in: |
2007 Business & Economics Society International Conference ; Vol. 1. - Worcester, Mass.. - 2007, p. 354-366
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Subject: | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Dienstleistungsqualität | Service quality | Minderheit | Minority | Ethnische Gruppe | Ethnic group | Russen | Russians | Lettland | Latvia |
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