When the purpose lies within : maximizers and satisfaction with autotelic choices
Year of publication: |
March 2018
|
---|---|
Authors: | Kokkoris, Michail D. |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 29.2018, 1, p. 73-85
|
Subject: | Maximizing | Choice satisfaction | Goals | Autotelic | Meaning | Consumer decision-making | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Kundenzufriedenheit | Customer satisfaction | Theorie | Theory | Zufriedenheit | Satisfaction | Arbeitszufriedenheit | Job satisfaction |
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