Where is customer experience (CX) research heading? : a personal commentary
Year of publication: |
2023
|
---|---|
Authors: | Klaus, Philipp |
Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 37.2023, 6, p. 700-705
|
Subject: | Conceptual | Customer experience | Service strategy | Servicescape | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction |
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