Where there's sugar, there are sugar-related mobile apps. What factors motivate consumers' continued use of m-Health?
Tareq Rasul, Aaron Wijeratne, Samaneh Soleimani, Weng Marc Lim
| Year of publication: |
2023
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|---|---|
| Authors: | Rasul, Tareq Faizur ; Wijeratne, Aaron ; Soleimani, Samaneh ; Lim, Weng Marc |
| Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 31.2023, 4, p. 856-876
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| Subject: | Australia | continuance intention | m-Health | mobile apps | mobile health | sugar | technology continuance | Mobile Anwendung | Mobile application | Australien | Mobilkommunikation | Mobile communications | Konsumentenverhalten | Consumer behaviour | Zuckerindustrie | Sugar industry | Mobile Business | Mobile business |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2021.1999307 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014305015