Where, when, and how long : factors that influence the redemption of mobile phone coupons
Peter J. Danaher, Michael S. Smith, Kulan Ranasinghe, and Tracey S. Danaher
| Year of publication: |
2015
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|---|---|
| Authors: | Danaher, Peter J. ; Smith, Michael S. ; Ranasinghe, Kulan ; Danaher, Tracey S. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 52.2015, 5, p. 710-725
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| Subject: | mobile phone coupons | coupon attributes | multivariate binomial probit model | random effects | endogeneity | Mobiltelefon | Mobile phone | Konsumentenverhalten | Consumer behaviour | Kundenbindungsprogramm | Loyalty program | Theorie | Theory | Mobilkommunikation | Mobile communications | Probit-Modell | Probit model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011349858