Where you live matters : the impact of offline retail density on mobile shopping app usage
Xuebin Cui, Ting Zhu, Yubo Chen
| Year of publication: |
2024
|
|---|---|
| Authors: | Cui, Xuebin ; Zhu, Ting ; Chen, Yubo |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ZDB-ID 2013905-6. - Vol. 100.2024, 1, p. 41-55
|
| Subject: | Mobile apps | Mobile marketing | Mobile shopping | Multichannel marketing | Retailing | Mobile Anwendung | Mobile application | Konsumentenverhalten | Consumer behaviour | Mobilkommunikation | Mobile communications | Einzelhandel | Retail trade | Mobile Business | Mobile business | Mobile Marketing | Online-Handel | Online retailing | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2023.10.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014527073