Whether to offer return-freight insurance or open a physical showroom : a strategic analysis of an online retailer's decisions
Year of publication: |
2023
|
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Authors: | Liu, Jiqiong ; Yuan, Rui ; Feng, Shuai |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 75.2023, p. 1-14
|
Subject: | Return-freight insurance | Physical showrooms | Omnichannel retailing | Consumer returns | Online-Handel | Online retailing | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Versicherung | Insurance | Multikanalvertrieb | Multichannel strategy |
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