Which brand purchasers are lost to counterfeiters? : an application of new data fusion approaches
Yi Qian; Hui Xie
| Year of publication: |
2014
|
|---|---|
| Authors: | Qian, Yi ; Xie, Hui |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 33.2014, 3, p. 437-448
|
| Subject: | counterfeit | CRM | database marketing | nonparametric method | sensitive data | underground economics | Produktpiraterie | Product counterfeiting | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Marktforschung | Market research | Markenführung | Brand management | IT-gestütztes Marketing | Computer-assisted marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010370700