Which Consumers Are Most Responsive to Media-Induced Food Scares?
Year of publication: |
2009
|
---|---|
Authors: | Payne, Collin R. ; Messer, Kent D. ; Kaiser, Harry M. |
Published in: |
Agricultural and Resource Economics Review. - Northeastern Agricultural and Resource Economics Association - NAREA. - Vol. 38.2009, 3
|
Publisher: |
Northeastern Agricultural and Resource Economics Association - NAREA |
Subject: | food scare | media | classification and regression tree | mad cow disease | stigma | Marketing |
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