Which Customers Pay? : Predicting Value Pre and Post Sales

by David Beirau

Customer Relationship Management -- Organizational Buying -- Relationship Value -- Reasoning of Customers to Provide Value -- Study 1: Opportunity Management -- Study 2: Value Management -- Limitations and Managerial Implications

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Year of publication:	2020 ; 1st ed. 2020
Authors:	Beirau, David
Publisher:	Wiesbaden : Springer Gabler
Subject:	Beziehungsmarketing \| Relationship marketing \| Verkauf \| Selling \| Kundenmanagement \| Kundenwert \| Wertschöpfung

Extent:	1 Online-Ressource (XVII, 191 p. 33 illus)
Series:	Kundenmanagement & Electronic Commerce Springer eBook Collection Springer eBooks / Business and Management
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Hochschulschrift
Language:	English
ISBN:	978-3-658-28137-3 ; 978-3-658-28136-6
Other identifiers:	10.1007/978-3-658-28137-3 [DOI]
Classification:	Qualitätsmanagement ; Marketing
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012398888