Which firms use trademarks - and why? Representative firm-level evidence from Germany
Year of publication: |
2014
|
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Authors: | Crass, Dirk |
Institutions: | Zentrum für Europäische Wirtschaftsforschung (ZEW) |
Subject: | Intellectual Property Rights | Trademarks | Reputation | Innovation |
Extent: | application/pdf |
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Series: | |
Type of publication: | Book / Working Paper |
Notes: | Number 14-118 |
Classification: | C25 - Discrete Regression and Qualitative Choice Models ; D21 - Firm Behavior ; L14 - Transactional Relationships; Contracts and Reputation; Networks ; O34 - Intellectual Property Rights: National and International Issues |
Source: |
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Which firms use trademarks : and why? ; representative firm-level evidence from Germany
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