Which Marketer-generated-content is more effective? : an experimental study in the context of a peer-to-peer accommodation platform
Dandan Tao, Wenpei Fang, Biao Luo, Liang Wan
| Year of publication: |
2022
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|---|---|
| Authors: | Tao, Dandan ; Fang, Wenpei ; Luo, Biao ; Wan, Liang |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 100.2022, p. 1-11
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| Subject: | Hedonic travel | Marketer-generated content | Peer-to-peer accommodation platform | Sharing accommodation | Utilitarian travel | Digitale Plattform | Digital platform | Hotellerie | Hotel industry | Tourismus | Tourism | Experiment | Share Economy | Sharing economy | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2021.103089 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013266144