Who advertises prices? : A firm level study based on survey data
David Paton
| Year of publication: |
1998
|
|---|---|
| Authors: | Paton, David |
| Published in: |
International journal of the economics of business. - Abingdon, Oxfordshire : Routledge, ISSN 1357-1516, ZDB-ID 1196953-2. - Vol. 5.1997, 1, p. 57-75
|
| Subject: | Werbung | Advertising | Preismanagement | Pricing strategy | Großbritannien | United Kingdom |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001237729