Who are Minor League Baseball spectators? : developing a motivation-based segmentation typology of MiLB game attendees
Ari Kim, Jessica R. Braunstein-Minkove and Moonhoon Choi
| Year of publication: |
2023
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|---|---|
| Authors: | Kim, Ari ; Braunstein-Minkove, Jessica R. ; Choi, Moonhoon |
| Published in: |
International journal of sport management and marketing : IJSMM. - Genève : Inderscience Enterprises, ISSN 1740-2808, ZDB-ID 2193548-8. - Vol. 23.2023, 4, p. 290-309
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| Subject: | cluster analysis | market segmentation | MiLB | Minor League Baseball | spectator motivation | spectator typology | sport consumer behaviour | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Market segmentation | Profisport | Professional sports | Ballsport | Ball game | Clusteranalyse | Cluster analysis | Sportmarketing | Sports marketing | Sportveranstaltung | Sport event | Marketingmanagement | Marketing management | Sport | Sports | Zielgruppe | Target group | Motivation |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJSMM.2023.131953 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014311057