Who are we scaring with high fear road safety advertising campaigns
|Year of publication:||
|Authors:||Tay, Richard S. ; Ozanne, Lucie|
University of Queensland
|Subject:||Road Transportation and Freight Services | Preventive Medicine | Health Promotion | Public Health and Health Services not elsewhere classified | PUBLIC HEALTH AND HEALTH SERVICES | Fear appeals | Poisson regression | advertising | market segmentation | road safety|
|Type of publication:||Article|
Tay, Richard S. & Ozanne, Lucie (2002) Who are we scaring with high fear road safety advertising campaigns. Asia Pacific Journal of Transport, 4(Summer), pp. 1-12.
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