Who are you and what do you value? : investigating the role of personality traits and customer-perceived value in online customer engagement
Julia Marbach, Cristiana Raquel Lages and Daniel Nunan
| Year of publication: |
May 2016
|
|---|---|
| Authors: | Marbach, Julia ; Raquel, Cristiana ; Nunan, Daniel |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 32.2016, 5/6, p. 502-525
|
| Subject: | Customer engagement | personality traits | customer-perceived value | online brand communities | social media | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Persönlichkeitsmerkmal | Personality trait | Online-Marketing | Internet marketing | Kundenintegration | Customer integration | Kundenwert | Customer value | Virales Marketing | Viral marketing | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2015.1128472 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011483111