Who delivers the bigger bang for the buck : CMO or CIO?
Year of publication: |
September 2018
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Authors: | Taylor, Joseph ; Vithayathil, Joseph |
Published in: |
The journal of strategic information systems : incorporating International Information Systems. - Amsterdam [u.a.] : Elsevier, ISSN 0963-8687, ZDB-ID 1099465-8. - Vol. 27.2018, 3, p. 207-220
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Subject: | Chief Marketing Officer | Chief Information Officer | Firm performance | Power | Managerial power | Executive power | Information technology | Führungskräfte | Managers | Unternehmenserfolg | Informationstechnik | Macht |
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