Who is more likely to initiate referrals? : effect of consumer's regulatory focus on referral intention
Huijie Jin, Shouwang Lu, Kanliang Wang
| Year of publication: |
2024
|
|---|---|
| Authors: | Jin, Huijie ; Lu, Shouwang ; Wang, KanLiang |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 77.2024, Art.-No. 103650, p. 1-13
|
| Subject: | Referral intention | Referral reward program | Regulatory focus | Self-efficacy | Social distance | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Persönlichkeitspsychologie | Personality psychology | Soziale Beziehungen | Social relations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103650 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014462232