Who's got my back? Comparing consumers' reactions to peer‐provided and firm‐provided customer support
| Year of publication: |
2019
|
|---|---|
| Authors: | Jiang, Lan ; O'Hern, Matthew ; Hanson, Sara |
| Published in: |
Psychology & Marketing. - Wiley, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 37.2019, 1 (06.11.), p. 99-113
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/mar.21283 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012189582