Who should provide the demand-enhancing service? : retailer strategies on service provision in competitive channels
Junjin Wang, Jiaguo Liu, Tsan-Ming Choi, and Xiaohang Yue
| Year of publication: |
2024
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| Authors: | Wang, Junjin ; Liu, Jiaguo ; Choi, Tsan-Ming ; Yue, Xiaohang |
| Published in: |
IEEE transactions on engineering management : EM ; a publication of the IEEE Engineering Management Society. - New York, NY : IEEE, ISSN 1558-0040, ZDB-ID 2021741-9. - Vol. 71.2024, p. 2896-2910
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| Subject: | Competitive channels | demand-enhancing service | game theory | operations management | service provision | Spieltheorie | Game theory | Vertriebsweg | Distribution channel | Dienstleistungsqualität | Service quality | Einzelhandel | Retail trade | Prozessmanagement | Business process management | Dienstleistungssektor | Service industry | Dienstleistung | Services |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1109/TEM.2022.3186887 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015405859