Who visits the Kruger National Park, and why? : identifying target markets
Year of publication: |
January-April 2017
|
---|---|
Authors: | Kruger, Martinette ; Viljoen, Armand ; Saayman, Melville |
Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 34.2017, 1/3, p. 312-340
|
Subject: | Market segmentation | demographic segmentation | nature tourism | Kruger National Park | motives | memorable experience | competitive advantage | Naturschutzgebiet | Nature reserve | Marktsegmentierung | Zielgruppe | Target group | Tourismus | Tourism |
-
Why pay to view wildflowers in South Africa?
Kruger, Martinette, (2015)
-
Veisten, Knut, (2015)
-
Gajanova, Lubica, (2019)
- More ...
-
The art of tastings : enhancing the arts festival experience
Viljoen, Armand, (2018)
-
Who are the big spenders at a motorcycle event?
Kruger, Martinette, (2015)
-
Why pay to view wildflowers in South Africa?
Kruger, Martinette, (2015)
- More ...